University of Kentucky College of Agriculture
 
Bruce Yang

Shang-Ho "Bruce" Yang                CV                                     updated: 1/14/2013

Post-Doc Associate

Dept. of Agricultural Economics

417 C. E. Barnhart Bldg.

Lexington, KY 40546

Phone: (859) 257-7283

Fax: (859) 257-7290

E-mail: bruce.yang@uky.edu

 

Agricultural Experiment Station

          2012 Fruit and Vegetable Research Report NEW! 

 

EDUCATION
  • Ph.D, University of Kentucky, Agricultural Economics, in May, 2012
  • MSc, University of Kentucky, Agricultural Economics, in 2008
  • MSc, Western Kentucky University, Agriculture, in 2006
  • BSc, National PingTung Uni. of Science & Technology, Agribusiness & Management, in 2002
TA WORKS
  • AEC 422 (Agribusiness Management) - 2009, 2010, 2012 Fall
  • NRE 381 (Natural Resource Policy Analysis) - 2010 & 2011 Spring
RESEARCH INTERESTS
  • Consumer Study & Food Safety
  • Agricultural Marketing & Trade
  • AgriBusiness and Innovation Management
REFERRED JOURNAL ARTICLES
OTHER REFERRED PUBLICATIONS & TECHNICAL REPORTS
  • Woods, T.A., S.-H. Yang, A. Anandappa, J.G. Strang, and D. Wolfe. "Consumer Evaluation of Thornless Erect and Thorny Blackberry Varieties based on Flavor, Color, Texture, and Overall Taste." 2012 Fruit and Vegetable Crops Research Report. PP. 23-24.
PROCEEDINGS PUBLICATIONS
  • Yang, S.-H., and T.A. Woods. 2013. "Picking up Pawpaws - An Evaluation of Consumer Willingness to Sample Unusual Regional Products." Journal of Food Distribution Research Forthcoming in March issue.
  • Yang, S.-H. and S. Saghaian. 2010. "An Examination of the Foreign Foot-and-Mouth Disease on the Export Market: The Case of U.S. Swine Meat Exports." Journal of Food Distribution Research 41(1):115-19.
JOURNAL MANUSCRIPTS UNDER REVIEW
  • Yang, S.-H., M. Reed, and S. Saghaian. 2012. "Foot-and-Mouth Disease Alters Pork Export Markets - Canada, Germany, Spain, and the U.S." Under review first round.
  • Yang, S.-H., M. Reed, and S. Saghaian. 2012. "International Pork Trade and Foot-and-Mouth Disease." Under review first round.
WORKING PAPERS
  • Linking Wine Consumers to the Consumption of Local Wines and Winery Visits in the Northern Appalachian States
  • Impacting Fresh Produce Awareness and Consumption: the Case Study of Kentucky Farm to Food Banks
  • Farm Market Patrons Response on Food Product Sampling: The Post-Sampling Behavior
  • Which Attribute, i.e. Flavor, Color, and Texture, is the Most Important to Consumers?
  • Product Information and Willingness-to-Pay: A Case Study of Fair Trade Coffee on Chinese Market
  • The Impact of Foot-and-Mouth Disease on U.S. Pork Exports: A Comparative Study of the Spatial Econometric Model versus the Gravity Model
PRESENTATIONS (* indicates presenter)
  • Yang, S.-H., and T.A. Woods*. "Assessing Consumer Willingness to Pay for Ground Bison Given Nutrition Information." Selected Paper at the annual meeting of the SAEA,Orlando, FL, February 2-5, 2013.
  • Yang, S.-H., and T.A. Woods*. "Farm Market Patron Behavioral Response to Food Sampling." Selected Paper at the annual meeting of the SAEA, Orlando, FL, February 2-5, 2013.
  • Yang, S.-H., H. Guan, W. Hu*, and Y. Liu. "Product Information and Chinese Consumers' Willingness to Pay for Fair Trade Coffee." Selected Paper at the annual meeting of the CAER-IFPRI, Beijing, P.R. China, October 18-19, 2012.
  • Yang, S.-H., and T.A. Woods*. "Picking up Pawpaws - An Evaluation of Consumer Willingness to Sample Unusual Regional Products." Selected Paper at the annual meeting of the FDRS, San Juan, PR, October 13-17, 2012.
  • Yang*, S.-H., M. Reed, and S. Saghaian. "International Pork Trade and Foot-and-Mouth Disease." Selected Paper at the annual meeting of the AAEA, Seattle, WA, August 12-14, 2012.
  • Yang*, S.-H., H. Guan, W. Hu, and Y. Liu. "Product Information and Willingness-to-Pay: A Case Study of Fair Trade Coffee on Chinese Market" Selected Poster at the annual meeting of the AAEA, Seattle, WA, August 12-14, 2012.
  • Yang, S.-H., M. Reed*, and S. Saghaian. "The Impact of Foot-and-Mouth Disease on U.S. Pork Exports: A Comparative Study of the Spatial Econometric Model versus the Gravity Model." Selected Poster at the annual meeting of the International Conference of Agricultural Economists, Foz Do Iguacu, Brazil, August 18-24, 2012.
  • Yang, S.-H., M. Reed*, and S. Saghaian. "Foot-and-Mouth Disease Alters Pork Markets in Export Competition." Selected Paper at the annual meeting of the International Food and Agribusiness Management Association, Shanghai, China, June 11-14, 2012.
  • Yang, S.-H., W. Hu*, M. Mupandawana, and Y. Liu. "Chinese Consumer Preference and Willingness to Pay for Fair Trade Coffee." Selected Paper at the annual meeting of the International Food and Agribusiness Management Association, Shanghai, China, June 11-14, 2012.
  • Yang*, S.-H., and W. Hu. "Using a Modified Payment Card Survey on Chinese Consumers' Willingness to Pay for Fair Trade Coffee: Would the Starting Point Matter." Selected Paper at the annual meeting of the AAEA, Pittsburg, PA, July 24-26, 2011.
  • Yang*, S.-H., M. Reed, and S. Saghaian. "The Impact of Foot-and-Mouth Disease Vaccination Policy in Importing Countries on U.S. Swine Meat Exports." Selected Paper at the annual meeting of the SAEA, Orlando, FL, February 6-9, 2010.
  • Yang*, S.-H., and S. Saghaian. "The Examination of the Foreign FMD on the Export Market: The Case of U.S. Swine Meat Exports." Selected Paper at the annual meeting of the FDRS, Denver, CO, November 2-4, 2009.

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