Professor & Department Chair
Department of Agricultural Economics
427 C.E. Barnhart Bldg
University of Kentucky
Lexington, KY 40546-0276
Ph.D. The Pennsylvania State University, 1998
M.S. The Pennsylvania State University, 1994
B.S. Cornell University, 1988
Research: Consumer demand, dairy and beef markets
Currently Teaching: Introduction to Resource and Environmental Economics (AEC 445G)
Maynard, L.J. and X. Wang. "Context-Dependent BSE Impacts on Canadian Fresh Beef Purchases." Journal of International Food and Agribusiness Marketing, 23,1(2011): 32-55.
Maynard, L.J. "Short-term Impact of a Voluntary Health Intervention on Overall vs. Preventive Health Care Consumption." International Journal of Consumer Studies 32,3(2008): 296-302.
Maynard, L.J., C. Wolf, and M. Gearhardt. "Can Futures and Options Markets Hold the Milk Price Safety Net? Policy Conflicts and Market Failures in Dairy Hedging." Review of Agricultural Economics 27(Summer 2005): 273-286.
Maynard, L.J., J.G. Hartell, A.L. Meyer, and J. Hao. "An Experimental Approach to Valuing New Differentiated Products." Agricultural Economics, 31(2004): 317-325.
Maynard, L.J. and S.T. Franklin. "Functional Foods as a Value-Added Strategy: The Commercial Potential of ‘Cancer-Fighting' Dairy Products." Review of Agricultural Economics, 25(Fall/Winter 2003): 316-331.
Maynard, L.J. and J.S. Shortle. "Determinants of Cleaner Technology Investments in the U.S. Bleached Kraft Pulp Industry." Land Economics 77,4(2001):103-120.