University of Kentucky College of Agriculture
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School of Human
Environmental Sciences

102 Erikson Hall,
University of Kentucky
Lexington, KY
tel: (859) 257-3887

Vanessa Jackson

Vanessa Jackson

Professor & Chair, Retailing and Tourism Management

(859) 257-7776

Michigan State University, 1998
Human Environment and Design

Michigan State University,1993
Human Enironment and Design

Southern University,1977
Clothing and Textiles

HomeRetailing and Tourism ManagementFaculty & Staff › Vanessa Jackson

Faculty & Staff


Dr. Jackson is the Chair of the Retailing and Tourism Management Department.  She presently serves as the editor for the International Textiles and Apparel Association newsletter and serves on the editorial board for the Clothing and textiles Research Journal. Dr. Jackson has conducts research in the areas of cross-cultural consumer decision making and rural retail development.  Her cross-cultural consumer decision making research focuses on the characterization of consumers when they approach the market to make a purchase.  This has led to the development of a new consumer decision making styles instrument to measure consumer decision making styles. 

Dr. Jackson's research in rural retail development consists of her participation in a consortium with professors in Ohio, Nebraska and Michigan. The result of the research with the consortium has led to the development of a rural retail development class at the graduate level and teaching modules that can be used by extension agents to train small rural businesses on operational efficiency. 

Dr. Jackson has traveled extensively in Europe and Asia working to enhance her teaching and research interest.  She has also conducted study abroad tours in Europe with as many as 31 students. As a strong advocate for outreach, Dr. Jackson works with extension agents to promote small business development through educational training.

Course Instruction
  • MAT 350: Problem Solving in Merchandising
  • MAT 470: International: Merchandising
  • MAT 570: Electronic Retailing (E-Tailing)
  • DMT 600: Research Methodology in Human Environmental Sciences
  • MAT 759: Rural Retail Development
  • Cross-cultural Consumer Decision Making
  • Rural Retail Development
  • E-commerce
  • Rural Retail Development
University of Kentucky, College of Agriculture, An Equal Opportunity University
Copyright 2011, Questions/Comments - Last Updated: March 13 2013 14:51:04