Graduate students in Merchandising, Apparel and Textiles annually participate in the Southeast Graduate Consortium. The consortium is held each year for the purpose of providing masters students experience in presenting their research to a regional group of peers. Institutions who participate include: University of North Carolina at Greensboro, University of Tennessee, Florida State University, Auburn University, University of Georgia, and University of Kentucky.
UK students attending in 2012 included Mary Graham, Farah Delshad, Susannah Treese and Amanda Caldwell. (Pictured below from left to right.)
Each student's 20-minute presentation highlighted her current research.
Mary Graham - The Effect of Personal Scandal on Celebrity Athlete Endorsements and Shopper's Purchase Intentions
Amanda Caldwell - A Review of Consumer Expectations and Commitments from Rural Retailers
Farah Delshad - The Run for the Roses: Fashion Forecasting the Kentucky Derby
Susannah Treese - The Peacock Revolution and the Beatles: British Men's Fashion from 1963 to 1968
Pictured from left are 2009 Consortium attendees: Deena Cotterill, Aquia Brantley, Anna Solka, Megha Gupta, Jennifer Maloney, and Laura Evans. The title of their presentations are listed below.
Deena Cotterill, University of Kentucky
Post use evaluation of firefighter turnout gear
Aquia Brantley, University of Kentucky
A Qualitative and quantitative study: Ethnicity and its influence on thin-internalization and social comparison
Anna Solka, University of Kentucky
The influence of culture on generation Y consumer decision making styles
Megha Gupta, University of Kentucky
An assessment of the impact of product involvement on generation Y decision making styles
Jennifer Maloney, University of Kentucky
Consumer willingness to purchase organic products: Application of the theory of planned behavior
Laura Evans, University of Kentucky
The effects of celebrity endorsers on the purchasing intentions of Generation Y