Plaid products are in stores now! Visit www.UKplaid.com and click the "where to buy" tab to learn more or order your plaid online.
A Wool Scarf produced by Collegiate Tartan is now available here.
The project began during the spring 2008 semester in two courses in the department. Students in Problem Solving in Merchandising designed 35 plaid patterns from which 4 finalists were selected for consideration to be the official University of Kentucky plaid. Through online voting, the official plaid was selected in May 2008. Approximately 12,000 votes were cast during the two-week process. The official plaid was designed by Christina Criollo and Jena Everhard (pictured at left).
Students in Customer Relationship Management designed Kentucky Plaid Project logos for use on apparel and accessory items produced using the plaid design. Elements from three logo designs were selected for incorporation into the final tag (pictured at left). The designs were created by Cyntrale Johnson, Kristin Kover, Erin O'Brien, and Whitney Whitmer.
During fall 2008, students in Merchandise Strategy Analysis designed products for consideration for production. Their ideas were presented to the advisory board who selected the next products to be produced. Through courses in the department, students annually created product designs for the advisory board to review and select additions for the product line.
As the project continues, additional courses in Retailing and Tourism Management are engaging students in activities associated with the plaid. Each semester, students in MAT-237 create window displays at the UK Bookstore to feature the plaid products. Click here to read more.