MARKETING OF PRODUCTS FROM SMALL AND BACKYARD POULTRY FLOCKS
Poultry are very easy to raise and small and backyard flock owners may soon find themselves with excess product to sell. There are a number of different marketing channels available to you, depending on the product and the volume you are trying to sell. Whatever marketing system you use, food safety measures must be in place to make sure you are selling a wholesome production.
While there may be exemptions for small flock producers with regard to inspection and licensing regulations, all producers (large and small) must follow the regulations with regards to production food safety standards.
Getting to know your consumers
The Kentucky Consumer: An assessment of our attitudes and behavior (University of Kentucky)
Labeling your product
Food labeling guide (FDA)
Food product dating (FSIS)
The Chicken and Turkey Nutrition factsheet (FSIS)
General marketing information
Marketing through local farmers markets (University of Kentucky)
Kentucky farmers' market manual (Kentucky Department of Agriculture)
Marketing via the Internet (University of Kentucky)
Producer liability (University of Kentucky)
Small producer's guidelines for handling and selling eggs safely (Kentucky Department of Agriculture)
Meat sales at Farmers' Markets (Kentucky Department of Agriculture)