MARKETING OF PRODUCTS FROM SMALL AND BACKYARD POULTRY FLOCKS

Poultry are very easy to raise and small and backyard flock owners may soon find themselves with excess product to sell. There are a number of different marketing channels available to you, depending on the product and the volume you are trying to sell. Whatever marketing system you use, food safety measures must be in place to make sure you are selling a wholesome production.

While there may be exemptions for small flock producers with regard to inspection and licensing regulations, all producers (large and small) must follow the regulations with regards to production food safety standards.

Getting to know your consumers

The Kentucky Consumer: An assessment of our attitudes and behavior (University of Kentucky)

Labeling your product

Food labeling guide (FDA)

Food product dating (FSIS)

The poultry label says 'fresh' (FSIS)

The Chicken and Turkey Nutrition factsheet (FSIS)

Meat and poultry labeling terms (FSIS)

General marketing information

Marketing through local farmers markets (University of Kentucky)

Kentucky farmers' market manual (Kentucky Department of Agriculture)

Marketing via the Internet (University of Kentucky)

Producer liability (University of Kentucky)

Eggs

Small producer's guidelines for handling and selling eggs safely (Kentucky Department of Agriculture)

Poultry meat

Processing chickens (University of Kentucky)

Meat sales at Farmers' Markets (Kentucky Department of Agriculture)